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TV Ratings: Amazon's 'Transparent' Lags Behind Netflix, Hulu Shows

With its Emmys, critical acclaim and role in making transgender rights a mainstream social issue, “Transparent” is by all accounts a hit — the standard-bearer for Amazon Studios’ original-series efforts.

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TV Networks Aren’t Getting Paid For Half The People Watching Their Shows

A new report from Symphony Advanced Media on global viewing habits underscores cable TV’s growing “content discovery” problem.

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‘Fuller House’ Ratings Shocker: Bigger Audience Than Even ‘The Walking Dead’

Frank Underwood and the ladies of Litchfield had better make room for D.J. Fuller, Stephanie Tanner and Kimmy Gibbler.

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Millennials And TV: New Data Shows Young People Still Watching TV, But Not Always On TV

Millennials And TV: New Data Shows Young People Still Watching TV, But Not Always On TV.

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Millennials Consume 30 Percent of Their TV Outside of Currency

Millennials Consume 30 Percent of Their TV Outside of Currency, According to Symphony Advanced Media.

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The Future of Across-Screen Advertising: Part IV

Raise Ratings and ROI by Integrating All Key Purchaser, Attention and Emotion Drivers

Be Sure to Read Parts One, Two and Three in This Series.

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference. Based on multiple studies from very different sources (Turner/Ipsos/Innerscope and Symphony Advanced Media) and methodologies, we reported that there is a positive effect on attention, engagement, eyes on screen and advertising recall associated with concurrent electronic (or in-person) socializing while watching TV.

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The Future of Across-Screen Advertising: Part III

How to Activate the Social Alertness Effect to Raise Ratings and ROI

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference.

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The Future of Across-Screen Advertising: Part II

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference.

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The Future of Across-Screen Advertising, Part I

Symphony Advanced Media (aka SymphonyAM) and TiVo Research have announced a new partnership. They are building out joint sample size to allow the combination of TiVo/TRA’s purchase data driven ROI measurement with Symphony’s cross-screen passive audience actions measurement. The combination promises the ability to produce the most complete track of the stimulus events leading up to a significant response event. A picture says it best:

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Big Panels and Big Data: A new paradigm for cross-media panels

Media currency, and the measurement systems that feed it, have always been more a function of what's possible, than what marketers have wanted.  The goal for marketers has always been to sell more product, or more service, or drive higher prices for their product or service.  Media currency, on the other hand, has always focused on delivery.  Marketers buy access to a group of people, defined by demographics, and pay their distribution channels based on that delivery.

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The Grandma Definition

Everyone has to have a “Grandma Definition”:  The way you explain what either you, or your company, do for a living.  This is particularly important for those of us whose jobs are taken up by some combination of email, conference calls, and various MS Office products.  One of the Grandma Definitions I’ve used for Symphony Advanced Media is “capturing what people are doing while they watch TV.”  Earlier blogs and commentary by my colleagues have described how mobiletaskers use social media, games, and texting apps while watching TV.  This data started me thinking: Are there apps that are primarily used in front of the TV?  And are there apps that are primarily used away from the TV?

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The family that mobiletasks together, stays together.

My wife and I politely declined our standard Big Game party invite this year because all three of our kids along with their partners and friends, insisted that we have our own, insular “12th Man” party. As avid Seahawk fans, we were one crowd that reveled in the one-sided romp. It’s been a long and winding road to finally win a Big Game championship (37 years since the Seahawk’s first year) and 34 years since Seattle’s last professional championship (NBA in 1979).

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Welcome to the Reinvention of Cross-Media Measurement.

In the midst of incredibly dynamic change in media consumption, how did it happen that approaches to media measurement and advertising effectiveness seem to be stuck in a time warp? The top measurement companies are tied to the media they are best known for measuring, with decades of infrastructure supporting the tracking of television, radio, print, outdoor and online. Their approaches to measuring these media are proven and considered the currencies for the buying and selling of advertising.

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Social-Tasking

This weekend I watched two events that were enhanced by having my tablet on my lap while viewing. The first was the Sochi Opening Ceremony, where I was thoroughly entertained by the commentary on Twitter. I can’t believe how fast people started selling the “Olympic Ring Fail” t-shirt. The second, was the midseason premiere of AMC’s “The Walking Dead,” which I viewed along with many Facebook friends – they really love to hate Carl!

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