Category: Cross Media Insights from Industry Luminaries

The Future of Across-Screen Advertising: Part IV

Raise Ratings and ROI by Integrating All Key Purchaser, Attention and Emotion Drivers

Be Sure to Read Parts One, Two and Three in This Series.

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference. Based on multiple studies from very different sources (Turner/Ipsos/Innerscope and Symphony Advanced Media) and methodologies, we reported that there is a positive effect on attention, engagement, eyes on screen and advertising recall associated with concurrent electronic (or in-person) socializing while watching TV.

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The Future of Across-Screen Advertising: Part III

How to Activate the Social Alertness Effect to Raise Ratings and ROI

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference.

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The Future of Across-Screen Advertising: Part II

In this series I am providing more in-depth coverage of the information contained in the CBS presentation that Dave Poltrack and I delivered at the recent ARF Audience Measurement Conference.

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The Future of Across-Screen Advertising, Part I

Symphony Advanced Media (aka SymphonyAM) and TiVo Research have announced a new partnership. They are building out joint sample size to allow the combination of TiVo/TRA’s purchase data driven ROI measurement with Symphony’s cross-screen passive audience actions measurement. The combination promises the ability to produce the most complete track of the stimulus events leading up to a significant response event. A picture says it best:

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