Millennials And TV: New Data Shows Young People Still Watching TV, But Not Always On TV
Millennials And TV: New Data Shows Young People Still Watching TV, But Not Always On TV.
The TV industry might not want to admit it, but it has had a really bad fall. Just about every network reported some dismal ratings; even a monster like "The Big Bang Theory" is suffering, which tells you something. And within the seven-day window that networks count, viewership -- particularly among advertiser-coveted millennials -- is down this fall, meaning bad news for ad-supported networks. The popular view says those viewers have gone AWOL.
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