Millennials Consume 30 Percent of Their TV Outside of Currency
Cross-Media Measurement Platform's Data Reveal Original Mid-Fall Season Insights About Millennial Viewing, Platform Preferences and Inaccuracies in Legacy Currency Rating.
SAN FRANCISCO, CA--(Marketwired - Nov 20, 2015) - Symphony Advanced Media (SymphonyAM), the leading data technology and research firm that passively measures integrated cross-media consumption, today announced the results from its mid-Fall television season monitoring. Insights upend pre-established expectations of Fall season viewing for networks and advertisers by revealing that Millennials only watch Live TV 30 percent of the time, with an additional 30 percent of their time spent viewing programs via over-the-top (OTT), video-on-demand (VOD) beyond 3 and DVR platforms beyond 7. Additionally, SymphonyAM's data found that Hulu ranks highest for time-shifted network programming, and that average audience rating (AA) per episode can increase more than 50 percent the Live+7 when measuring for Live+35.