How it works

We provide our patented cross media
single source measurement
in one integrated mobile app.

  • It passively collects granular individual behavioral cross media data in real time.
  • It feeds information to SAM Cross Media Cloud for reporting and analytics.
  • It tracks both content and advertising.
  • Works on Android and iOS smartphones and tablets
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How it works

It passively collects granular individual
behavioral cross media data in real time.

  • Automatic content recognition.
  • Tracks TV content and advertising captured via network traffic out of device.
  • Tracks internet traffic, search keywords, and advertising displayed
  • GPS location is built into app, allowing advertisers to target campaigns based on location.
  Network TV Digital TV Online GPS Location Communications Mobile Surveys
  • Tracks call, text and email volume.
  • Track when and how long mobile apps are used, and the internet traffic into and out of the device.
  • Surveys launched from MediaPulse panel add qualitative dimensions to behavioral data.
Continue
How it works

It feeds information to SAM Cross Media Cloud
for reporting and analytics.

SymphonyAM
Cross Media Cloud

SymphonyAM
client
  • Web reporting & visualization
  • TV, Mobile, PC, Social, Ad
  • Key metrics across screens
  • Out of the box audience segments

Analytics
Platform

as a service
  • Link external data with SAM single source, cross media behavioral data
  • Augment existing behavioral data
  • Analyze consumer purchase journey

Data

as a service
  • Self-service panel
  • Design & administer surveys

Panel

as a service
  • TV
  • Mobile & Tablet
  • PC
  • Social

Technology

as a service
Panel Data